The “White Cube”. Is it some sort of white fetish or what?
Here’s why and how most art galleries are plain white.
Today, we are all familiar with the “white cube”. If you’ve ever been into a contemporary art museum, you’ve definitely experienced it: plain white walls, polished floors, basic furniture, artworks evenly lit from above (with the quiet help of artificial lighting).
This aesthetic, first experimented in the United States in the 50s, has come to define our idea of space in an art gallery. Its concept focuses on the intense relationship between space and visitor.